
Korean Herbal Tea & Foot Spa
Seoul's Secret Herbal Market
- Herbal tea tasting
- Traditional foot spa

Seoul Seekers · Authentic Experience
Hidden markets. Authentic culture. Korean wellness. Small-group experiences designed for curious travelers.
Experiences
Each experience is intimate, walking-paced, and led personally — never more than a handful of guests at a time.

Korean Herbal Tea & Foot Spa
Coming soonMarkets · Banchan · Tradition
Coming soonNeighborhoods · Stories · Local Life
Why Seoul Seekers
More meaningful conversations and personal experiences.
Explore beyond the typical tourist attractions.
Learn about herbal medicine, healthy foods, and wellness traditions.
See Seoul through the eyes of a passionate local guide.

Meet Your Guide
I'm a government-certified Korean tour guide, licensed by the Korea Tourism Organization to guide international travelers across the country.
My interest in Korean wellness began early. Growing up with a father who practiced Korean medicine, I was naturally exposed to herbal remedies and traditional health philosophies from a young age. Later, I studied Physiology in the United States, which deepened my curiosity about the science of health and the ways traditional and modern approaches can complement one another.
As I started guiding friends and travelers around the city, I realized how much of what I loved most was invisible to visitors — the herbal markets, the quiet alleys, and the wellness rituals woven into daily life.
I created Seoul Seekers to share that side of Korea: hidden markets, traditional wellness culture, and the small local stories that turn a trip into something meaningful.
My goal is simple — to help travelers leave Seoul with a deeper understanding of Korean culture, wellness, and everyday life.
Travelers
"Had a wonderful time with Jiwon! The tour was enjoyable and informative from start to finish. We began by learning about the history of Korean herbs and their traditional uses, which was really fascinating. Then we got to enjoy a tea tasting together, followed by a relaxing foot spa. After that we visited the traditional market to explore different kinds of herbs and learn about their uses in detail. Jiwon was incredibly kind, knowledgeable and welcoming throughout — he explained everything clearly and patiently answered all our questions. I highly recommend this experience to anyone interested in Korean culture, traditional medicine and unique local experiences. Thank you, Jiwon!"
Lama
Saudi Arabia
"Jiwon is an amazing guide. He is not only knowledgeable but truly passionate. I knew nothing about Korean herbal medicine going in, and I left fascinated and genuinely interested in the subject. The meeting point was easy to find. The tea house and museum were beautiful. The foot spa brought my tired feet back to life. The herb and spice market was stunning. Jiwon planned everything perfectly. This tour takes you a little off the beaten path into a neighborhood with very few outsiders — which is exactly why having a knowledgeable guide matters so much. Jiwon was one of the best guides I've ever had. I highly recommend this tour."
Nick
Portland, Oregon
"I really enjoyed this tour. Jiwon is very kind and knows the area and the market very well. I happened to be the only one on the tour today, so it felt very personalized. The combination of ssanghwa-cha tea, foot spa, museum and market was wonderfully balanced. Seeing the market actually made me want to go home and cook — I was that inspired."
Rin
Odense, Denmark
"A really successful and special tour. Not a typical tourist tour at all — instead a fascinating journey with Jiwon into the world of ancient Korean medicine, visiting markets and places that tourists rarely find. Places I probably would never have reached otherwise. I learned so much. Jiwon speaks fluent English and is deeply knowledgeable about ancient medicine and history. Highly recommended."
Sivan
Tel Aviv, Israel
"Jiwon was an excellent guide! He is very knowledgeable and passionate about traditional medicine, and he made sure I had a great experience. I highly recommend this tour — it was a truly unique experience during my stay in Korea."
Dominick
Alexandria, Virginia
"Had a really lovely experience. The foot spa was incredibly relaxing and everything was very interesting and easy to follow. Highly recommend!"
Emily
Graz, Austria
FAQ
Ready when you are
Join a small-group experience exploring hidden markets, Korean wellness traditions, and authentic local culture.
Book Your ExperienceSmall group · 2.5h
Herbal Market & Foot Spa