Hi, I'm Jiwon.

I'm a government-certified Korean tour guide, licensed by the Korea Tourism Organization to guide international travelers across the country.

My interest in Korean wellness began early. Growing up with a father who practiced Korean medicine, I was naturally exposed to herbal remedies and traditional health philosophies from a young age. Later, I studied Physiology in the United States, which deepened my curiosity about the science of health and the ways traditional and modern approaches can complement one another.

As I started guiding friends and travelers around the city, I realized how much of what I loved most was invisible to visitors — the herbal markets, the quiet alleys, and the wellness rituals woven into daily life.

I created Seoul Seekers to share that side of Korea: hidden markets, traditional wellness culture, and the small local stories that turn a trip into something meaningful.

My goal is simple — to help travelers leave Seoul with a deeper understanding of Korean culture, wellness, and everyday life.